eQuizShow

Chapter 6

Maslow's Hierarchy of Needs

Question: What is self-actualization?
Answer: It helps to realize your potential.

Question: What is esteem?
Answer: Respect and recognition

Question: In Maslow's hierarchy of needs what things apply to your "social" needs?
Answer: Friends, love, belongings.

Question: What are the needs of security and physiological?
Answer: Security-physical safety and economic security
Physiological-food, sleep, water, shelter, air

Question: What is the difference between a need and a want?
Answer: A want is an unfulfilled desire and a need is anything you require to live.

Motivations of buyers

Question: What are buying motives?
Answer: The reasons that you buy.

Question: What are emotional motives?
Answer: The reasons to purchase based on feelings.

Question: What are rational motives?
Answer: Reasons to buy based on facts or logic.

Question: What are patronage motives?
Answer: Based on loyalty.

Question: What do patronage motives encourage?
Answer: It encourages consumers to purchase from a particular business or to buy a particular brand.

The decision making process

Question: What is the consumers decision making process?
Answer: The process by which consumers collect and analyze information to make choices among alternatives.

Question: what is buying behavior?
Answer: The decision processes and actions of consumers as they buy services and products

Question: What are the five steps in the consumer decision making process?
Answer: 1. Problem Recogintion
2. Information Search
3. Alternative Evaluation
4. Purchase
5. Post-Purchase Evaluation

Question: How do consumers evaluate the various alternatives?
Answer: Summarize information, pros and cons, making tadeoffs between price and various options.

Question: What does the purchase step involve?
Answer: Agreeing with the business, selling the product with what you'll buy, cost,payment method, and how you will recieve the product of service.

Influences on buying decisions

Question: What is personal idenity?
Answer: The charateristics and character that make a person unique.

Question: What is the difference between personality and attitude?
Answer: Personality is an enduring pattern of emotions and behaviors that define indivduals. Attitude is a frame of mind developed from a persons values, beliefs, and feelings.

Question: What is self-concept?
Answer: Is an indivduals belief about his or her idenity, image, and capabilities.

Question: What does your gender influence?
Answer: Dress, grooming, social relationships and activties, family roles, and career choices.

Question: How does a persons age influence the consumer behavior?
Answer: The age of a person generally indicates the types of products and services he or she will be interested in and the brands features that are important.

Types of decison making

Question: What is routine decision making?
Answer: Routine decison making is used for purchases that are made frequently and do not require much thought.

Question: What is limited decision making?
Answer: Limited decision making is associated with a product that is more expensive or is purchased less frequently.

Question: What is extensive decison making?
Answer: Extensive decision making occurs when the consumer methodically goes through all five steps of the decision making process.

Question: True or False. Routine decision making takes more time than limtied decision making.
Answer: FALSE

Question: What is the marketers role in decision making?
Answer: Marketers want to match their products and services to the needs and expectations of customers. They want to be able to provide the information customers want in order to make the best choice.