eQuizShow

MCOM 1307

MASS COMM: A Critical Approach

Question: In this era of communication, information and knowledge were passed through stories told by one to another.

Answer: Oral and Written Era


Question: A term that describes when technological media innovations come together, such as the Prairie (school newspaper) developing an app for their stories.

Answer: Convergence

Question: Explain cultural as a skyscraper and provide one example of what might reside in the upper floors and the lower floors.

Answer: Top floors are "good taste" and high culture: Ballet, Symphony, Art Museums

Lower floors are popular culture or low culture: Soap Operas, Rock Music, Video Games


Question: What is the media's primary role to society?

Answer: To tell stories


Question: Define Selective Exposure, Selective Retention, and Selective Perception.

Answer: Exposure: We seek message and produce meanings that correspond to our own cultural beliefs, values and interests.

Retention: We remember best the longest information that is consistent with preexisting attitudes and interests.

Perception: Mental of psychological recasting of a message so its meaning is in line with one's beliefs and attitudes.


Internet and Digital Media

Question: Who developed the World Wide Web?

Answer: Tim Berners-Lee


Question: The unethical gathering of data by online purveyors of content and merchandise.

Answer: Data Mining


Question: HTML stand for:

Answer: Hypertext Markup Language


Question: The principle that ever web site and every user has the right to the same internet network speed and access.

Answer: Net Neutrality


Question: Name four impacts of media convergence (internet based convergence).

Answer: 1. Media consumption is mobile and flexible.
2. Changing relationships with the Media.
3. Changing relationships with the Internet.
4. Changing Economics of Media and the Internet.


Digital Gaming

Question: Video games created for purely promotional purposes.

Answer: Advergames

Question: Digital gaming dates by to this type of mechanical gaming:

Answer: Penny Arcades (Coin Operated Counter Machines)


Question: Name three major concerns with digital gaming.

Answer: Addiction
Misogyny
Violence


Question: Name the four major formats of digital gaming.

Answer: Television
Handheld Devices
Computers
Internet


Question: Embedding of interactive game experiences to bring competition and rewards to workforce training, classrooms, social issues, and everyday business processes.

Answer: Gamification


Sound Recording and Popular Music

Question: This person discovered and developed FM Radio.

Answer: Edwin Armstrong


Question: This genre of music was a merging of R&B, gospel, pop, and early rock and roll:

Answer: Soul


Question: This genre of music was first seen as a novelty.

Answer: Hip-Hop

Question: When the Beatles invaded American in 1964, what overnight change happened?

Answer: The Trade of Music Became Global


Question: In the 1960s, Motown was the most prominent label and was named after which US city?

Answer: Detroit


Popular Radio and Origins of Broadcasting

Question: This person established the first commercial broadcast station.

Answer: Frank Conrad


Question: This person demonstrated that electromagnetic waves actually exist.

Answer: Heinrich Hertz


Question: What three types of programs were played during the Golden Age of Radio?

Answer: Dramatic Programs, Quiz Shows, and Variety Shows


Question: This show prompted the FCC to call for stricter warnings before and during programs imitating the style of radio news.

Answer: War of Worlds


Question: This act stated that stations could only license their channels as long as they operated to serve the "public interest, convenience, or necessity."

Answer: Radio Act of 1927