eQuizShow
MCOM 1307
MASS COMM: A Critical Approach
Question: In this era of communication, information and knowledge were passed through stories told by one to another.
Answer: Oral and Written Era
Question: A term that describes when technological media innovations come together, such as the Prairie (school newspaper) developing an app for their stories.
Answer: Convergence
Question: Explain cultural as a skyscraper and provide one example of what might reside in the upper floors and the lower floors.
Answer: Top floors are "good taste" and high culture: Ballet, Symphony, Art Museums
Lower floors are popular culture or low culture: Soap Operas, Rock Music, Video Games
Question: What is the media's primary role to society?
Answer: To tell stories
Question: Define Selective Exposure, Selective Retention, and Selective Perception.
Answer: Exposure: We seek message and produce meanings that correspond to our own cultural beliefs, values and interests.
Retention: We remember best the longest information that is consistent with preexisting attitudes and interests.
Perception: Mental of psychological recasting of a message so its meaning is in line with one's beliefs and attitudes.
Internet and Digital Media
Question: Who developed the World Wide Web?
Answer: Tim Berners-Lee
Question: The unethical gathering of data by online purveyors of content and merchandise.
Answer: Data Mining
Question: HTML stand for:
Answer: Hypertext Markup Language
Question: The principle that ever web site and every user has the right to the same internet network speed and access.
Answer: Net Neutrality
Question: Name four impacts of media convergence (internet based convergence).
Answer: 1. Media consumption is mobile and flexible.
2. Changing relationships with the Media.
3. Changing relationships with the Internet.
4. Changing Economics of Media and the Internet.
Digital Gaming
Question: Video games created for purely promotional purposes.
Answer: Advergames
Question: Digital gaming dates by to this type of mechanical gaming:
Answer: Penny Arcades (Coin Operated Counter Machines)
Question: Name three major concerns with digital gaming.
Answer: Addiction
Misogyny
Violence
Question: Name the four major formats of digital gaming.
Answer: Television
Handheld Devices
Computers
Internet
Question: Embedding of interactive game experiences to bring competition and rewards to workforce training, classrooms, social issues, and everyday business processes.
Answer: Gamification
Sound Recording and Popular Music
Question: This person discovered and developed FM Radio.
Answer: Edwin Armstrong
Question: This genre of music was a merging of R&B, gospel, pop, and early rock and roll:
Answer: Soul
Question: This genre of music was first seen as a novelty.
Answer: Hip-Hop
Question: When the Beatles invaded American in 1964, what overnight change happened?
Answer: The Trade of Music Became Global
Question: In the 1960s, Motown was the most prominent label and was named after which US city?
Answer: Detroit
Popular Radio and Origins of Broadcasting
Question: This person established the first commercial broadcast station.
Answer: Frank Conrad
Question: This person demonstrated that electromagnetic waves actually exist.
Answer: Heinrich Hertz
Question: What three types of programs were played during the Golden Age of Radio?
Answer: Dramatic Programs, Quiz Shows, and Variety Shows
Question: This show prompted the FCC to call for stricter warnings before and during programs imitating the style of radio news.
Answer: War of Worlds
Question: This act stated that stations could only license their channels as long as they operated to serve the "public interest, convenience, or necessity."
Answer: Radio Act of 1927