eQuizShow

Marketing Chapter 17

Question: What is used to convince a retailer to stock products being purchased?
Answer: push policy

Question: At times, two companies -- such as an airline and a hotel chain -- combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional ________ .
A.  deal
B.  trade
C.  spin
D.  tie-in

Answer: D.  tie-in

Question: As Marianna opened a new box of tissue, she noticed a card inside listing prizes she could win if she wrote her name and address on a piece of paper and mailed it to the tissue manufacturer, who would pull 10,000 names of winners out of an enormous collection bin. What is the tissue manufacturer promoting sales through?
A.  premiums
B.  licensing
C.  product samples
D.  incentives

Answer: D.  incentives

Question: In November, some supermarkets offer consumers a free turkey if the consumers purchase $200 worth of groceries during the month. This offer is an example of loyalty marketing programs. True or False?
Answer: True

Question: Sales promotion activities that are targeted for manufacturers, wholesalers, and retailers are called ________ promotions.
A.  customer
B.  trade
C.  spin
D.  publicity

Answer: B.  trade

Question: A sales ________ is an award given to managers and employees who meet or exceed their company's set sales quota for a product or product line.
A.  incentive
B.  magazine
C.  market
D.  customer

Answer: A.  incentive

Question: By combining bland CDs with its CD Burner, Excellent Mega Speed CD recorder is practicing what type of promotion?
A.  incentives
B.  product sample
C.  deal
D.  sponsorship

Answer: C.  deal

Question: An advantage of publicity is that its costs are lower than other forms of promotion. True or False?
Answer: True

Question: What is a story sent to the media which is written by and about a company or organization?
Answer: news release

Question: What are news presentations that create awareness of an organization in the market place?
Answer: publicity

Question: What is a special price discount that is given as an incentive to wholesalers and retailers?
A.  slotting allowance
B.  product incentive
C.  promotional allowance
D.  rebate


Answer: C.  promotional allowance

Question: Some companies foster community relations by giving their employees leave from job responsibilities in order to head large-scale charitable efforts. True or False?
Answer: True

Question: What is an item such as a coupon or factory pack that is free to consumers as a condition of purchase?
Answer: premium

Question: ________ is the type of promotion that allows a business to choose a variety of media in which to present its message -- a message that can be repeated several times.
A.  advertising
B.  incentive
C.  direct sales
D.  tie-in

Answer: A.  advertising

Question: What are positive communications about a business?
Answer: institutional promotion

Question: Businesses spend more money promoting to consumers than to other businesses. True or False?
Answer: False

Question: What features a specific product on TV shows or in the movies?
Answer: product placement

Question: Miles Malone works for Star computing. One of Miles's duties is to coordinate the Star Scholarship Program through which the company awards college and technical school scholarships to local high school seniors. Miles ensures that members of the press attend Star's annual scholarship dinner, and that the company's name is mentioned in any news stories about the scholarship winners. Miles works in the area of promotion called ________ .
A.  advertising
B.  news
C.  publicity
D.  marketing

Answer: C.  publicity

Question: In November, some supermarkets offer consumers a free turkey if the consumers purchase $200 worth of groceries during the month. This offer is an example of loyalty marketing programs.  True or False?
Answer: True

Question: What creates consumer interest and demand?
Answer: pull policy

Question: What are incentives that  encourage customers to buy products or services?
Answer: sales promotion

Question: A promotional ________ is a carefully planned combination of techniques designed to persuade customers to purchase and support a business's products.
A.  deal
B.  incentive
C.  magazine
D.  mix

Answer: D.  mix

Question: A business often has the least control over which type of promotion?
A.  publicity
B.  advertising
C.  personal selling
D.  sales promotion

Answer: A.  publicity

Question: What is money a manufacturer pays a retail chain to place a product on store shelves?
Answer: slotting allowance

Question: What is a form of non-personal promotion?
Answer: advertising