VocabularyQuestion: Anything you require to live.
Question: the set of positive and negative factors that direct individual behavior
Question: the study of consumers and how they make decisions
Answer: Consumer Behavior
Question: a group of people or an organization that an individual admires, identifies with and wants to be part of.
Answer: Reference Groups
Question: Motives based on loyalty and encourage consumers to purchase from a particular business or to buy a particular brand.
Answer: Paronage Motives
Maslow's Heirarchy of NeedsQuestion: Food, water, shelter, clothing
Answer: Physiological Needs
Question: Physical, Economic
Answer: Safety Needs
Question: Friends, belong, love
Answer: Love and Belonging
Question: Respect, recognition
Question: Realize your potential
Decision Making ProcessQuestion: 1st step
Answer: Need Recognition
Question: 2nd Step
Answer: Information Search
Question: 3rd Step
Answer: Alternative Evaluation
Question: 4th Step
Question: 5th Step
Answer: Post Purchase
Types of Decision MakingQuestion: What is decision making?
Answer: the process by which consumers collect and analyze information to make choices among alternatives
Question: Does not require alot of time
Answer: Routine Decision
Question: Less Frequent
Answer: Limited Decision
Question: Requires lots of time and research
Answer: Extensive Decision
Question: What are Marketers Responses?
Answer: What type of decision is it.
RandomnessQuestion: What is the difference between a need and a want?
Answer: a want is an unfulfilled desire whereas a need is anything you require to live.
Question: What are the buying motivations?
Answer: Emotional, rational and patronage
Question: Examples of Consumer Behavior
Answer: Purchasing Patterns, needs vs wants, pricing comparision, and quality
Question: Influences of Buying Decisions
Answer: Personality, Gender, Ethnicity, and Age
Question: What is lifestyle?
Answer: The way a person lives as reflected by material goods, activities, and relationships