eQuizShow

Journalism Jeopardy 2

Marketing

Question: Name any two possible buyers for advertisements from the community market.
Answer: Doctors, Dentists, Realtors, Libraries, Military Recruiters

Question: Name two of the three major target markets for yearbook sales.
Answer: Students and faculty, Parents and grandparents or family, The Community

Question: What is Walsworth's web address you can give parents to buy a yearbook and add-ons (name stamping, autograph pages, year in review, etc...) for your school's book?
Answer: www.yearbookforever.com

Question: Name three of the four major types of ads.
Answer: Business: Display ads purchased by local merchants
Patron: Usually a listing of parents and other supporters who donated money to help fund the yearbook.
Organizational: space sold to clubs and other students groups that often contain a group photo and a caption.
Personal: Space bought by parents and other relatives, orstudents for personal messages, often offering congratulations


Question: Name three characteristics of an effective yearbook sales campaign.
Answer: A Sales campaign should be planned for a time when there is no competition for the students’ money and attention.
Customers should hear about the sales at least one week in advance.
Extensive planning and promotion are necessary.
Creative merchandising and selling strategies should be used.
All potential buyers should be contacted.


Terminology

Question: The name of the writer of a story
Answer: Byline

Question: The space between lines of type; standard leading is usually one or two points larger than the size of the type itself
Answer: Leading (Ledding)

Question: The part of the lowercase letter which extends below the main body of the letter as in g,p,j
Answer: Descender

Question: The process of raising artwork, letters or designs out of a base cover material; if no color is applied, it is referred to as blind embossed
Answer: Emboss

Question: An area of white space that appears between elements on a spread; not a desirable element of design because it can separate elements and draw attention to itself.
Answer: Trapped white space

Music

Question: What three words preceded “land that I love” in a 1938 Irving Berlin tune?
Answer: God Bless America

Question: How many songs from the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band were released as singles?
Answer: 2

Question: What sitcom spawned the hit song “I’ll Be There for You”?
Answer: Friends

Question: Who was the first solo female host of the Academy Awards ceremony?
Answer: Whoopie Goldberg


Question: What 23-year-old Tejano singer was murdered by her fan club president?
Answer: Selena

Technology

Question: Which company manufactured the first electric razor?
Answer: Schick

Question: What type of camera did Edwin Land develop?
Answer: Polariod

Question: What was the name of the first home computer to be manufactured?
Answer: Altair

Question: Leslie Rogge was the first person to be arrested due to what?
Answer: Internet

Question: Edward Salk developed a vaccine against what?
Answer: Polio

Miscellaneous

Question: What current branch of the Unites States military was a corps of only 50 soldiers when World War I broke out?
Answer: The U.S. Air Force

Question: What was a gladiator armed with, in addition to a dagger and a spear?
Answer: A net

Question: What 20th century conflict was dubbed the “forgotten war” despite 54,246 U.S. deaths?
Answer: The Korean War

Question: What Alabama city saw state troopers attack Civil Rights marches on Edmund Pettis Bridge?
Answer: Selma

Question: What congressional award was Dr. Mary Edwards Walker the first woman to receive?
Answer: Medal of Honor