eQuizShow
COM 101 Final Exam
101's & Heartbreak
Question: What type of love is defined by "intimacy without passion or commitment, such as in some friendships?"
Answer: Liking
Question: How many steps exist in Knapp and Vangelisti's model of relationship phases?
Answer: 10
5 coming together, 5 coming apart
Question: Name the 3 types of goal based interpersonal communication
Answer: Task Oriented, Relationship Oriented and Image Oriented
Question: Name the 6 influences on an Interpersonal Exchange
Answer: Perception of Self, Perception of Other, Perceptions of Other's Perception of You,
Other's Self-Perception, Other's Perception of "You," Other's Perception of Your Perception of Him/Her
Question: Name the 5 Levels/Measures Of Disclosure Discussed In Lecture
Answer: Amount, Intimacy, Valence, Intent, Veracity
Mad Men Lied To Me
Question: When a brand logo can be seen on the set of your favorite sitcom, it is an example of what?
Answer: Product Placement
Question: When a brand or product is integral to the story of your favorite sitcom, it is referred to as what?
Answer: Product Integration
Question: Explain what a "goodwill ad" is
Answer: An advertisement that attempts to alter a brands public image for the better, rather than sell a product
Question: Give an example of a direct-response ad
Answer: Any informercial.
"BILLY MAYS HEREEEEEE"
Question: Give a specific example of an advocacy ad
Answer: Any specific example of an advocacy ad.
i.e. Budweiser puts out ads asking people to lobby Congress to shut down a bill that will increase costs for wheat farming
Theory, Research & All That Jazz
Question: What does Logos refer to?
Answer: The nature of the message presented by the source
Question: What do Pathos and Ethos refer to?
Answer: Ethos refers to the nature of the source, Pathos to the emotions of the audience
Question: What does media literacy mean?
Answer: Understanding there is intent behind every media message
Question: What are the three critical elements of Aristotle's rhetoric?
Answer: Argumentation, Adapt to the Audience, Amorality
Question: What is "Mean World Theory?"
Answer: Persons who consume more news and information think the world is a more violent place than it is
because that's what makes it on the news.
These Relations Are Public
Question: What does CCO stand for?
Answer: Chief Communications Officer
Question: What are the four major types of public relations agencies?
Answer: Full Service, Public Affairs, Strategic Counsel and Corporate Identity
Question: What are the four primary areas in which we categorize Public Relations?
Answer: Corporate PR, Government/Public Affairs, Agency Public Relations, and Nonprofit/Activist PR
Question: What is the term for issues with the potential of maturing into governmental legislation or regulation?
Answer: Public Policy Issues
Question: What are the steps of the Chase Model of issue management?
Answer: 1.) Issue identification
2.) Issue analysis
3.) Change options
4.) Action program
Everything But The Kitchen Sink
Question: The age of mercantilism existed in what century
Answer: The 17th
Question: Around when did the Golden Age of Print Media begin?
Answer: World War One
Question: What is the contextual definition of Interpersonal Communication?
Answer: Two people engaged in an exchange of information
Question: Here's some free points!
Answer: aw shiz, how exciting.
Question: Name the 5 parts of Burke's "Definition of Man"
MWAH HA HA.
Answer: Humans are
1.) Rotten with perfection
2.) Goaded by a spirit of hierarchy
3.) Symbol users, misusers and creators
4.) Separated from nature by instruments of their own making
5.) Inventors of the negative